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Online dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.
In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.
Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.
For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.Safety was, however, the exception, with 53% of women and only 38% of men expressing concern.There is, however, great variation along gender lines.It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.A great diversity of online dating services currently exists (see Comparison of online dating services).Some have a broad membership base of diverse users looking for many different types of relationships.At the same time, usage among those between the ages of 55 and 64 doubled.