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A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
At the same time, usage among those between the ages of 55 and 64 doubled.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.
This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled.
Most services also encourage members to add photos or videos to their profile.